Measurement & Attribution
The foundation of everything we do. We rebuild your tracking from the server up with first-party Meta Conversions API, reconcile every event against real Shopify orders, and give you one dashboard you can actually trust. Most African stores are scaling on numbers a broken pixel invented. We fix that first.
What's Included
Everything you need to drive results.
Our Process
A proven approach that delivers consistent results.
Measurement Audit
We map what Meta reports against what your store actually banked and hand you the gap number. This is the paid front door and the first thing every engagement delivers.
Foundation Sprint
We deploy first-party server-side tracking on a Cloudflare Worker, wire Meta CAPI to real Shopify order events, and deduplicate the signal so nothing double-counts.
One Source of Truth
You get a single dashboard that shows real orders, blended CAC, and contribution margin, so every buying decision traces back to money that actually landed.
Keep It Honest
Shopify and Meta ship changes that silently break tags. We own ongoing tracking health so your numbers stay true while you scale.
Frequently Asked Questions
Common questions about our service.
Why does my tracking need rebuilding if the pixel already works?+
Since iOS privacy changes, browser pixels under-report real sales by 30 to 70 percent. Your ad account then optimises toward the wrong buyers. Server-side first-party tracking recovers that lost signal by sending events from your store, not the browser, so Meta learns from orders that actually happened.
Do you capture WhatsApp and Mobile Money orders?+
Yes. The African funnel runs on WhatsApp chats and mobile money, which most Western tracking stacks ignore entirely. We build measurement around the way your customers actually buy, so conversational and MoMo sales stop being a blind spot.
What do I get from the paid Measurement Audit?+
A clear read on how much revenue your current setup is hiding, where the leak is, and exactly what a profit-first tracking foundation looks like for your store. If we take you on, the audit fee is credited into your engagement.
Related Case Studies
See the results we've delivered.