Performance Creative
Ad creative that sells in a market that runs on trust.
Ads people stop for, built to sell in a trust-scarce market. We produce founder-led video, customer content, and static creative that answers the real objection first: can I trust this business with my money? Every asset is judged by the orders it banks, not the likes it collects.
From GHS 2,500 a month (about US$215), excluding VAT. Your ad budget is paid to the platform directly.
See pricingWhy trust is the first job of an ad in Ghana
Buyers here have seen the fake page, the photo lifted from another store and the order that never arrived. Before they think about price, they ask a quieter question: is this business real? Ads that answer it with real products, real people and clear delivery details sell better than polished ads that look like stock.
So we build creative around proof: your actual products shot on a phone, short videos of the item in someone's hands, customer messages shared with permission, and the delivery and payment answers people ask for in DMs.
Made from what you already have
You do not need a studio. We work from your product photos and short phone videos, and turn them into statics, carousels and short videos in the formats Facebook and Instagram reward. New ads go out on a steady schedule so the account never runs on tired creative.
What's included
- Founder-led video direction
- Customer and creator content
- Static and carousel production
- Trust-first messaging angles
- Hook testing discipline
- Refresh cadence against fatigue
How it runs
- 01
Angle Research
We mine your reviews, chats, and customer questions for the objections that stall sales, then brief creative to answer them head-on.
- 02
Production
Founder video, customer voices, and clean statics in the formats each platform rewards. A real, accountable face beats a faceless brand in this market.
- 03
Test Against Sales
Creative winners are the ones that bank orders. We kill what only entertains and double down on what sells.
- 04
Refresh
A steady pipeline of new angles keeps fatigue from quietly dragging your cost per sale upward.
Questions
Why founder-led video?
African buyers trust people before they trust brands. A founder who shows their face and stands behind the product removes the biggest silent objection: is this business even real?
Do we need a studio or big production budget?
No. Phone-shot video with a sharp script routinely outsells polished studio work on Meta, because it reads as real. Craft goes into the message, not the gloss.
Can you make ads from my phone photos?
Yes. Most of the ads we run start from the client's own phone photos and short videos. We clean them up, write the message and cut them into the sizes each placement needs.
See where you stand first
Before performance creative enters the picture, the free audit shows you what your advertising is doing today and what we would change first. No obligation.