About
The team behind the numbers
Maxme is a Ghana-based team building African e-commerce brands on real order truth. We measure first, buy media to margin, and report the profit you keep.
Our Story
How Maxme became the team African e-commerce founders trust with their real numbers.
Maxme started with a frustration every African online founder knows: the numbers lie. Meta reports one thing, your Shopify dashboard shows another, and you are left scaling ad spend on figures you cannot trust.
So we built the opposite of a vanity-metrics agency. We rebuild a brand's tracking from the server up with first-party measurement, reconcile every event against real orders, then buy media against contribution margin. We call it Ledger to Live: every dollar of spend traced back to money that actually landed.
Today we are a Ghana-based team working with African e-commerce brands, from eyewear to fashion, on real order truth rather than screenshots. We measure first, buy to margin, and report the profit you keep.
Maxme at a Glance
Ghana
Based in
$150K+
Ad Spend Managed
63+
Campaigns Run
18.56%
Best CVR
Meet the Team
A small, focused team of specialists dedicated to driving results for every client.
Lewis Selby
Co-Founder | Head of Marketing
Lewis co-founded Maxme with a mission to help brands scale through performance marketing. He leads strategy and client acquisition, ensuring every campaign is built to deliver measurable results.
Miriam Adams
Co-Founder | Head of Operations
Miriam co-founded Maxme and oversees operations, project management, and client delivery. She ensures every engagement runs smoothly from onboarding through to results, keeping the team aligned and clients informed.
Abigail R. Wenchie
Creative Director
Abigail leads Maxme's creative production, overseeing everything from video production to static design and motion graphics. Her eye for compelling visuals and direct-response advertising ensures every asset is built to convert.
Our Values
The principles that guide everything we do.
Measure first
We rebuild your tracking before we touch a campaign. You cannot scale a number you cannot trust.
Buy to margin
We spend against contribution margin, not vanity ROAS, so growth is the profit you keep.
Real order truth
Every decision traces back to an order your store actually banked. No invented dashboards.
Trust is the product
In African e-commerce, trust is the binding constraint. We engineer it, then measure it.