About
The team behind the numbers
Maxme is a Ghana-born advertising team. We run Meta and Google campaigns engineered for how African customers actually buy, and we report in plain money language.
Our Story
How Maxme became the team African business owners trust with their advertising.
Maxme started with a frustration every African business owner knows: advertising advice written for other markets. Funnels that assume card checkouts. Playbooks that treat WhatsApp, mobile money, and referral as edge cases when they are the whole sale.
So we built an agency around how this market actually buys. Campaigns that start conversations instead of pushing cold checkouts. Landing journeys that load on real connections and settle in mobile money. Tracking wired well enough that the numbers we report are numbers a store actually banked. We call the system The Home Advantage.
Today we are a Ghana-based team running Meta and Google campaigns for African businesses, from eyewear to fashion to services, and reporting results in the only language that matters: orders and money kept.
Maxme at a Glance
Ghana
Based in
$150K+
Ad Spend Managed
63+
Campaigns Run
18.56%
Best CVR
Meet the Team
A small, focused team of specialists dedicated to driving results for every client.
Lewis Selby
Co-Founder | Head of Marketing
Lewis co-founded Maxme with a mission to help brands scale through performance marketing. He leads strategy and client acquisition, ensuring every campaign is built to deliver measurable results.
Miriam Adams
Co-Founder | Head of Operations
Miriam co-founded Maxme and oversees operations, project management, and client delivery. She ensures every engagement runs smoothly from onboarding through to results, keeping the team aligned and clients informed.
Abigail R. Wenchie
Creative Director
Abigail leads Maxme's creative production, overseeing everything from video production to static design and motion graphics. Her eye for compelling visuals and direct-response advertising ensures every asset is built to convert.
Our Values
The principles that guide everything we do.
Built where you sell
We live in the market your customers live in. Local buying behaviour is our starting point, not an edge case.
Judge ads by orders
Campaign winners are the ones that bank sales, not the ones with the prettiest dashboard.
Real order truth
Every decision traces back to an order your store actually banked. No invented dashboards.
Trust is the product
African buyers trust people before businesses. Every campaign we build earns trust before it asks for money.