Lewis Selby
Co-Founder, Head of Marketing
Lewis co-founded Maxme with a mission to help brands scale through performance marketing. He leads strategy and client acquisition, ensuring every campaign is built to deliver measurable results.
About
The team behind the numbers.
Maxme is a Ghana-born advertising team. We run Meta and Google campaigns engineered for how African customers actually buy, and we report in plain money language.
Why we exist.
Maxme started with a frustration every African business owner knows: advertising advice written for other markets. Funnels that assume card checkouts. Playbooks that treat WhatsApp, mobile money, and referral as edge cases when they are the whole sale.
So we built an agency around how this market actually buys. Campaigns that start conversations instead of pushing cold checkouts. Landing journeys that load on real connections and settle in mobile money. Tracking wired well enough that the numbers we report are numbers a store actually banked. We call the system The Home Advantage.
Today we are a Ghana-based team running Meta and Google campaigns for African businesses, from eyewear to fashion to services, and reporting results in the only language that matters: orders and money kept.
- Based in
- Accra, Ghana
- Ad spend managed
- $150K+
- Campaigns run
- 63+
- Checkout conversion rate, one client store (2025 average)
- 18.56%
The people you will talk to.
Miriam Adams
Co-Founder, Head of Operations
Miriam co-founded Maxme and oversees operations, project management, and client delivery. She ensures every engagement runs smoothly from onboarding through to results, keeping the team aligned and clients informed.
What we hold ourselves to.
- 01Built where you sellWe live in the market your customers live in. Local buying behaviour is our starting point, not an edge case.
- 02Judge ads by ordersCampaign winners are the ones that bank sales, not the ones with the prettiest dashboard.
- 03Real order truthEvery decision traces back to an order your store actually banked. No invented dashboards.
- 04Trust is the productAfrican buyers trust people before businesses. Every campaign we build earns trust before it asks for money.
Let's see what your ads are doing.
Start with the free audit. Real findings about your advertising in two business days, then a conversation if you want one.