Services

Four pillars, one ledger

The Ledger to Live method for African e-commerce brands. It starts with measurement, because you cannot buy to margin on numbers you cannot trust, then paid media, creative, and retention all run on the same source of truth.

Measurement & Attribution

First-party server-side tracking (Meta CAPI) reconciled against real Shopify orders. One number you can trust.

Server-side Meta CAPIShopify order reconciliationEvent deduplicationSingle source of truth dashboardWhatsApp and MoMo order captureOngoing tracking health
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Paid Media

Meta, Google, and TikTok media bought against real margin, not vanity ROAS.

Contribution-margin buyingMeta, Google, TikTokBreak-even CPA guardrailsStructured testingBudget reallocationWeekly profit reporting
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Performance Creative

UGC, video, and static creative engineered for trust and conversion, tested against real order data.

UGC and creator contentFounder-led videoStatic and carousel adsTrust-first messagingHook and angle testingCreative refresh cadence
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Retention

WhatsApp, email, and SMS retention flows built for the way African customers actually buy.

WhatsApp flowsEmail and SMS lifecycleAbandoned checkout recoveryPost-purchase and reviewsMobile money follow-upLTV reporting
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Start with the number Meta is hiding

Every engagement begins with a paid Measurement Audit that shows exactly how much revenue your current tracking is hiding. Apply to see your real gap.