Paid Media
Full-funnel acquisition across Meta, Google, and TikTok, bought against contribution margin instead of blended ROAS screenshots. Because our tracking is honest, we can scale spend on the campaigns that actually make you money and cut the ones that only look alive.
What's Included
Everything you need to drive results.
Our Process
A proven approach that delivers consistent results.
Margin Map
We work out your true contribution margin per product and your break-even CPA, so every campaign has a real profit target, not a vanity one.
Structured Launch
Campaigns go live with clean creative testing and audience structure, all measured against the single source of truth we built in the foundation.
Scale to Margin
We push budget into what clears margin and pull it from what does not, reallocating in real time against real order data instead of a lagging dashboard.
Report the Money
You get weekly reporting in the only terms that matter: orders you kept, blended CAC, and profit, not a screenshot of a number you cannot bank.
Frequently Asked Questions
Common questions about our service.
Which platforms do you run?+
Meta and Google are the core for most African e-commerce brands, with TikTok where the audience fits. We recommend the mix based on your product, margins, and where your buyers actually convert, not on what is trendy.
What ad budget do I need?+
We qualify on operating reality, a live store and real monthly ad spend, rather than a fixed floor. If you are already spending on ads and cannot see which dollar makes money, you are exactly who this is for.
How fast do results come?+
The first win is clarity, usually within the foundation sprint, when you finally see your real numbers. Margin improvements follow as we shift budget onto what actually converts, typically compounding over the first 60 to 90 days.
Related Case Studies
See the results we've delivered.