B2B Brand Awareness & Professional Recruitment

Consar Ltd needed to build employer brand awareness in Ghana's competitive construction industry, reach qualified professionals for multiple open positions across 4 job roles, maximize recruitment marketing budget across Meta and LinkedIn platforms, and generate measurable engagement from construction industry decision-makers.

We implemented a dual-platform B2B approach with LinkedIn Sponsored Content targeting hiring managers and HR professionals, Meta Instagram campaigns for employer brand building and company culture showcase, job-specific creative tailored to construction industry pain points, and strategic budget allocation: LinkedIn for direct recruitment, Meta for awareness.

587,192 total impressions delivered with 158,100 unique professionals reached (299% increase). Meta achieved 1.78% CTR (98% above industry baseline) and LinkedIn hit 1.14% CTR (43% above B2B benchmarks). 11,513 total clicks generated with $0.50 Meta CPM (90% more efficient than market average) and $0.03 Meta CPC.