B2B Lead Generation Excellence

How we generated qualified B2B leads at $0.47 per conversation - 94% below industry average - for a textile manufacturer.

$0.47

Cost Per Lead

94%

Below Industry Avg

11.4K

B2B Reach

The Challenge

LFS Manufacturing needed to generate qualified B2B leads in the niche textile and home furnishings manufacturing sector, prove Messenger viability as a lead generation channel for complex B2B sales, reach manufacturing decision-makers cost-effectively, and maintain campaign performance over a multi-year period.

Our Solution

We implemented a Messenger-first B2B approach with Meta Messenger campaigns targeting B2B audiences, Advantage+ Audience optimization, direct conversation initiation for immediate engagement, and long-term continuous optimization over a multi-year period.

The Results

Achieved $0.47 cost per Messenger conversation (94% lower than industry B2B average of $2-$10/lead), 30 qualified Messenger conversations initiated, 0.58% CTR on B2B target audience, 102 clicks from targeted B2B audience, $0.80 CPM, and $0.14 cost per click. Reached 11,467 B2B professionals with 17,694 impressions.