LFS ManufacturingMeta Advertising
B2B Lead Generation Excellence
How we generated qualified B2B leads at $0.47 per conversation, 94% below industry average, for a textile manufacturer.
- Cost Per Lead
- $0.47
- Below Industry Avg
- 94%
- B2B Reach
- 11.4K
The Challenge
LFS Manufacturing needed to generate qualified B2B leads in the niche textile and home furnishings manufacturing sector, prove Messenger viability as a lead generation channel for complex B2B sales, reach manufacturing decision-makers cost-effectively, and maintain campaign performance over a multi-year period.
Our Solution
We implemented a Messenger-first B2B approach with Meta Messenger campaigns targeting B2B audiences, Advantage+ Audience optimization, direct conversation initiation for immediate engagement, and long-term continuous optimization over a multi-year period.
The Results
Achieved $0.47 cost per Messenger conversation (94% lower than industry B2B average of $2-$10/lead), 30 qualified Messenger conversations initiated, 0.58% CTR on B2B target audience, 102 clicks from targeted B2B audience, $0.80 CPM, and $0.14 cost per click. Reached 11,467 B2B professionals with 17,694 impressions.
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Design DuaMeta Advertising
Three Ad Platforms, One US Store
How we ran Facebook, Instagram, Pinterest and Google ads for Design Dua, a home goods brand made in West Africa and sold in the US, reaching US$1.2M+ in platform-reported sales at 15x return on ad spend.
- Platform-reported sales
- US$1.2M+
- Return on ad spend, platform-reported
- 15x
- Months managed
- 13
Ghana-based eye care e-commerce brandGoogle Advertising
E-Commerce Driven Digital Transformation
How we launched a leading Ghana eye care brand into e-commerce, driving 3,582 conversions with a 299% growth rate and $0.02 cost per sale.
- Conversion Rate
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- Revenue Growth
- 299%
- Cost Per Sale
- $0.02
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