Google Advertising
Google Ads that reach Ghanaian buyers while they search.
Search and YouTube campaigns that catch buyers at the moment they are looking. Google in Africa is underpriced attention: your customers search for what you sell, and most of your competitors are not there. We build search, Performance Max, and YouTube campaigns tuned to local search behaviour and landing experiences that convert on mobile data plans.
Included from the Growth plan: GHS 6,000 a month (about US$517), excluding VAT. Your ad budget is paid to the platform directly.
See pricingWhen Google beats Meta for a Ghanaian business
Google works best when people already search for what you sell: a clinic, an optician, a school, a repair service, a supplier, or a product people look up by name. Those searchers are ready to act, and in many Ghanaian categories few competitors run proper search campaigns, so the clicks can be cheaper than you expect.
Meta works best when people need to discover you first. Many of our clients run both: Meta to create demand and Google to catch the people who then search for the business by name or by product.
What we check before spending a cedi
We look up what your buyers actually type, in the words they use locally, and separate buying searches from browsing ones. We check what a click costs in your category, whether your landing page loads quickly on a mid-range phone on mobile data, and whether calls, WhatsApp chats and form enquiries are counted as conversions.
If the tracking cannot see a sale, Google cannot learn from it. That is why every Google account we run starts with conversion tracking that counts real enquiries and orders.
What's included
- Search campaigns on local intent
- Performance Max done honestly
- YouTube for trust building
- Mobile-first landing alignment
- Negative keyword discipline
- Conversion tracking that holds up
How it runs
- 01
Intent Research
We find the searches your buyers actually type, in the phrasing they use locally, and separate buying intent from browsing before a single ad runs.
- 02
Account Build
Clean campaign structure with tight ad groups, honest conversion tracking, and landing pages that load fast on the connections your customers really have.
- 03
Prune and Scale
Search terms get reviewed weekly. Wasted spend gets cut, winners get budget, and the account compounds instead of leaking.
- 04
Report the Money
Same discipline as every pillar: plain-language reporting tied to enquiries and sales, not to impressions.
Questions
Does Google Ads work in Ghana and across Africa?
Yes, and it is often cheaper than in Western markets because fewer local businesses compete properly. If people search for what you sell, search campaigns put you in front of the highest-intent buyers you can reach.
How much does a Google Ads agency cost?
Like Meta, there are two costs: the click budget you pay Google directly and the agency's management fee. At Maxme, Google Ads is included in the Growth plan at GHS 6,000 (about US$517) a month, which runs Meta and Google together with 8 new ad creatives a month. Prices exclude VAT.
Is $10 a day enough for Google Ads?
It can be enough to test a small set of high-intent search terms in one city, and it is too little for broad campaigns in expensive categories. What matters is how many clicks it buys in your category. We estimate that from real keyword data in the free audit before you spend.
Search or Meta first?
It depends on whether your customers already search for your product or need to discover it. The free audit answers this for your specific business before you spend.
See where you stand first
Before google advertising enters the picture, the free audit shows you what your advertising is doing today and what we would change first. No obligation.