Facebook and Instagram ads for Ghanaian businesses.

Most Ghanaian businesses already post on Instagram and Facebook. Some boost a post when sales are slow. A Meta ads agency replaces that with campaigns built in Ads Manager: a clear objective, the right audience in the right cities, ads made to answer the questions people ask before they pay, and a budget that moves toward what brings paid orders.

We plan the campaign around how your customers actually buy. For most of our clients that means ads that open a WhatsApp chat, a reply routine that gives the price and delivery answer in the first message, and a Mobile Money number or payment link ready when the buyer says yes.

A stranger in Accra or Kumasi who sees your ad for the first time rarely pays a website straight away. They want to ask if the item is in stock, if you deliver to their area, and if they can pay with MoMo or on delivery. An ad that opens a chat lets them ask, and a quick, clear answer turns the chat into an order.

The catch is that chats are not sales. Many businesses judge Meta by cost per chat and wonder why the bank balance does not move. We track which ads produce paid orders, including MoMo and cash-on-delivery sales, and feed those back to Meta so it finds more of the people who actually pay.

There are two costs. Your ad budget is paid to Meta directly, on your own ad account, and Meta adds VAT to it. The agency fee is separate and pays for the planning, the ads, the daily management and the reporting. Keeping the ad account in your name means you always own your data and your audiences.

What drives the fee is the work involved: how many products or services you advertise, how many new ads you need each month, whether Google is included, and whether we also build your landing page or store. We quote a fixed monthly fee after the free audit, once we know what your business needs.