Conversion Journeys
The path from click to paid, rebuilt for Ghana.
The path from click to settled payment, rebuilt for how Africa transacts. Landing pages that load on real mobile connections, WhatsApp handoffs that answer questions instead of losing them, mobile money and cash-on-delivery flows that match how your customers actually pay. Ads only work when the journey after the click does.
Where Ghanaian orders quietly die
Most lost sales happen after the click, not before it. A landing page that takes ten seconds to load on mobile data. A chat nobody answers for three hours. A checkout that lists cards first and hides MoMo. A payment gateway that fails on one payment method while working on the rest. None of these show up as an error in your ads dashboard; they just look like ads that do not convert.
We walk the exact path your buyer walks, on a mid-range phone over mobile data, and fix the steps where orders stall.
What's included
- Fast mobile landing pages
- WhatsApp handoff design
- Mobile money and COD flows
- Trust signals where they matter
- Follow-up that recovers stalled orders
- Journey measurement end to end
How it runs
- 01
Journey Audit
We walk the exact path your customer walks, from ad click to settled payment, on a mid-range phone over mobile data, and find where orders quietly die.
- 02
Rebuild the Path
Landing pages get lighter and clearer, WhatsApp handoffs get scripted and staffed, and payment options match how your market actually pays.
- 03
Recover the Stalled
Orders that stall at payment get followed up on the channel the buyer already used, recovering sales your dashboard never even counted as lost.
- 04
Measure End to End
The journey is tracked from click to cash so you can see exactly where buyers drop and what fixing each step is worth.
Questions
My ads get clicks but few sales. Is this the fix?
Usually, yes. Clicks that do not become sales almost always point at the journey: slow pages, missing trust signals, payment options that do not match the buyer, or questions nobody answers. That is exactly what this service rebuilds.
Do you build full websites?
We build online stores (Shopify and WooCommerce with Mobile Money checkout) as their own service, and the landing pages your campaigns send people to here. Other website builds are scoped separately when they genuinely matter to the result.
Guides from the work.
- Selling Online in Ghana9 min readCash on delivery in Ghana without the fake orders
- African Checkout6 min readWhy African shoppers abandon a checkout that looks like it works
- Tracking & Attribution6 min readWhy your Meta ROAS is higher than your actual sales
- Tracking & Attribution7 min readHow to set up Meta CAPI on Shopify (the right way)
See where you stand first
Before conversion journeys enters the picture, the free audit shows you what your advertising is doing today and what we would change first. No obligation.