Maximum Efficiency on Minimal Budget

Minime Baby Shop, an early-stage e-commerce retailer, needed to validate product-market fit with minimal marketing budget, prove customer acquisition viability before scaling investment, test multiple platforms (Meta + Google) with limited resources, and generate measurable results to justify future marketing spend.

We implemented a lean startup testing approach with low-budget multi-platform validation across Meta and Google Ads, precision audience targeting to maximize impact per dollar spent, creative testing with multiple ad variations, and focus on awareness and engagement metrics to build a foundation for scaling.

Achieved portfolio-best efficiency across all Maxme clients: 3.05% Meta CTR (3.4x industry average), 10.64% peak CTR on best-performing campaigns (top 1% nationally), $1.20 CPM (lowest across all clients), $0.02 CPC, and $0.13 cost-per-result. Generated 740 results (722 Instagram visits + 18 conversations), 713 Meta clicks, 806 Google clicks, and 300% growth in engagement metrics quarter-over-quarter.