Maximum Efficiency on Minimal Budget

A Ghana-based baby shop, an early-stage e-commerce retailer, needed to validate product-market fit with minimal marketing budget, prove customer acquisition viability before scaling investment, test multiple platforms (Meta + Google) with limited resources, and generate measurable results to justify future marketing spend.

We implemented a lean startup testing approach with low-budget multi-platform validation across Meta and Google Ads, precision audience targeting to maximize impact per dollar spent, creative testing with multiple ad variations, and focus on awareness and engagement metrics to build a foundation for scaling.

In 2025, Meta cost about $0.02 per link click. Its Instagram traffic campaign had a 10.64% link click-through rate and 713 link clicks. Across a traffic campaign and a messaging campaign, Meta generated 740 results (722 Instagram visits + 18 conversations). The Google campaign generated 806 clicks.