Ghana construction firmMeta Advertising
B2B Brand Awareness & Professional Recruitment
How we built employer brand awareness for a construction firm, reaching 158K people on Meta across 587K impressions.
- Meta impressions
- 587K
The Challenge
A construction firm needed to build employer brand awareness in Ghana's competitive construction industry, reach qualified professionals for multiple open positions across 4 job roles, maximize recruitment marketing budget across Meta and LinkedIn platforms, and generate measurable engagement from construction industry decision-makers.
Our Solution
We implemented a dual-platform B2B approach with LinkedIn Sponsored Content targeting hiring managers and HR professionals, Meta Instagram campaigns for employer brand building and company culture showcase, job-specific creative tailored to construction industry pain points, and strategic budget allocation: LinkedIn for direct recruitment, Meta for awareness.
The Results
The Meta campaign delivered 587,192 impressions and reached 158,100 people, with a 1.78% link click-through rate. Meta and LinkedIn together generated 11,513 clicks, at about $0.03 per click on Meta.
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