Textile and home furnishings manufacturerMeta Advertising
B2B Lead Generation Excellence
How we started B2B Messenger conversations at $0.47 each for a textile manufacturer.
- Cost per Messenger conversation
- $0.47
- Reach
- 11.4K
The Challenge
A manufacturer needed to generate qualified B2B leads in the niche textile and home furnishings manufacturing sector, prove Messenger viability as a lead generation channel for complex B2B sales, and reach manufacturing decision-makers cost-effectively.
Our Solution
We implemented a Messenger-first B2B approach with Meta Messenger campaigns targeting B2B audiences, Advantage+ Audience optimization, and direct conversation initiation for immediate engagement.
The Results
A one-week Meta campaign (1 to 8 February 2025) started 30 Messenger conversations at $0.47 each. It delivered 17,694 impressions and 102 link clicks (0.58% link click-through rate), at a $0.80 CPM and $0.14 per link click, and reached 11,467 people.
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